"3DID's eye for combining technical innovation and cost considerations together with style and functionality greatly impressed us and our colleagues at ESPN."
RealLiveSports came to 3DID to create a sports announcer role-play product called the ESPN Play by Play. This multi-use product was a strategic move to capture younger audience's interest in sports with the ESPN brand. This entry-level product had to be inviting as well as convey the strong brand image of ESPN.