project: Play by Play
client: RealLiveSports
"3DID's eye for combining technical innovation and cost considerations together with style and functionality greatly impressed us and our colleagues at ESPN."

Steven Munatones
Chief Development Officer
RealLiveSports, LLC
www.reallivesports.com

RealLiveSports came to 3DID to create a sports announcer role-play product called the ESPN Play by Play. This multi-use product was a strategic move to capture younger audience's interest in sports with the ESPN brand. This entry-level product had to be inviting as well as convey the strong brand image of ESPN.